How to Use Goals to Succeed
As an Author and Writer, your success is often governed by your own actions – how you use your time and how disciplined you are about getting things done… but sometimes it can be challenging to keep yourself motivated and focused on what needs to be done to achieve success.
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How to Get a Website Built Without The Risk
Once upon a time in the dark distant past you could get away with building any old sort of website and it would be great for your business.
In 2010 it was estimated 21.4 Million new websites (See Pingdom report for more details) where added to the Internet in that year. Now if you spent 8 hours every day looking at websites and only spent 1 second on each of the 21.4 Million websites it would take you over two years to see them all. That’s just for one year worth of new websites! …And every year new websites are added in the Millions.
This makes getting a new website online a risky proposition – what if you build it and no-one comes!
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How to Calculate Customer Experience for Your Business
When we think about customer experience it can be easy to slip into thinking of it as only being a single interaction. Like a completed transaction, a visit to our website, blog or page or even a communication (via email, on the phone or in chat).
The reality is that customer experience is all of those interactions and much more combined altogether.
In fact the customer experience starts the moment a person becomes aware of your business or brand Read more >>
60 Useful Web Apps for Infopreneurs
Internet Marketers require increasingly complex tools as they create more online opportunities and have a greater need for automation, metrics and management.
Over the last 12 months many new Web Apps (also call third-party services, Software as a Service [SaaS] or cloud services) were launched aimed at helping anyone who is serious about online business and making money online. Some you’re most likely already using or have heard about, others have taken a while to gather momentum.
Here’s a run down on some of the more useful Web Apps for Infopreneurs and Internet Marketers released last year together with some golden oldies that are hard to live without.
How to Complete a Week’s Worth of Work in One Day
When you feel like you’re constantly running against the clock, putting out fires and just generally feeling overwhelmed, it can be difficult to see your way passed that growing to-do list.
Eventually you may find yourself feeling unhappy, procrastinating or even worse frantically swapping between jobs you just shouldn’t be doing.
Outsourcing: Your First Step
Are you struggling to find enough time in your day or being able to get out from underneath the day-to-day running of your business?
Have you worked out what you can delegate and discovered that there’s no way you can outsource it until you’ve got a description or process written down for that other person?
Then here’s a quick way to get you started on getting the processes in writing so you can outsource or delegate some of what you’re doing.
Create Lasting Online Relationships – Part 3
If you’ve visited this page directly, it is one in a series on Customer Relationship Models and the Four stages of Customer Engagement. These stages are Reach, Acquire, Convert and Retain.
In our second edition of the series, we identified the 3 Reasons for Customer Disengagement. You might recall they are Leakage, Abandonment and Attrition.
Knowing when customers disengage will help determine what strategies you can put in place to increase engagement through certain key stages of the Customer Engagement Model.
But knowing when to do something is not very helpful if you don’t know what to do.
Create Lasting Online Relationships – Part 2
In the first article of this series, we introduced the Customer Engagement Model (Reach, Acquire, Convert & Retain) and offered several strategies for improving your effectiveness at each of the Stages of Customer Engagement.
More importantly, knowing which strategies to apply, and when to apply them, is most effective when you’re able to measure the outcome of specific campaigns. (You can’t improve what you don’t measure.)
In this article, we examine the three places that you will lose customers – unless you engage them appropriately. We see many online businesses either not engaging at all or engaging everywhere. The right level of engagement at the right time is what’s needed and that’s what we’re talking about.
Create Lasting Online Relationships – Part 1
Are you finding that some of the results you’re getting from your website
are a little erratic?
Do you find yourself wondering what strategy to adopt next because the number of them is constantly increasing at a rate of knots?
Are you finding yourself paralysed by the sheer number of options available to you?
If so, then read on and stay with it to learn the specific reasons WHY some strategies fail whilst others succeed and become aware of WHEN the right time is to use WHAT strategies. Over the course of the next few weeks, you’ll be provided with some of the leading strategies used to engage customers and HOW they can apply to your online business.
3 Things You Should Know That Your Website Developer Will Never Tell You
On February 26, 2009 it was reported that scientists in the U.S. and Sweden had created a new alloy using aluminum, cerium, a little theoretical math, and a whole lot of pushing.
What is fascinating about this is that normally, aluminum and cerium don’t play well together for a whole slew of subatomic reasons and this particular discovery represents significant opportunities for creating unique alloys with new and useful mechanical, electronic and magnetic properties.
Like an alloy, a successful website contains a seemingly incongruous blend of business (sales, marketing and customers) and technology (computers, software and databases). Without both, it is next to useless, and I’d go so far as to say that without these two elements, in the right proportions and appropriate treatment, a successful website cannot exist.