Browsing articles in "Distribution"

10 Ways to Tell if You’re Getting Good Results from Sending Your Email Newsletters

Dec 14, 2011   //   by Indra Chandon   //   Articles, Distribution  //  4 Comments

You may not get a lot of feedback from your newsletter right away, and so might be wondering if anyone out there actually reads it and finds it useful.

Or, you’re possibly more interested in increasing book sales.

Whatever you have in mind, it may take time for people to learn about you, trust you and part with their hard-earned dollars.

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Three Easy Ways To Get Your Book On Kindle

Oct 12, 2011   //   by Indra Chandon   //   Articles, Distribution, Production  //  No Comments

Despite our own personal preferences, the massive consumer uptake of the Kindle ebook reader is the early warning bell, signalling a change in the way many people want to experience book reading.
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3 Great Ways to Get Traffic to Your Website

Mar 30, 2011   //   by Indra Chandon   //   Articles, Demand, Distribution  //  1 Comment

You may be thinking… 3 ways? Is that it!

Three does seem to be a pretty poor effort, but there’s a surprise here… And the surprise is that these three traffic generating strategies do not need you to rebuild your website, neither do they require you to redesign the look of your website, rewrite the content of a single page or invest in spamming, spoofing or generally attempting to trick search engines.

These three ways of getting more traffic to your website are based purely on the technology side of the Internet equation – the hidden foundation that makes up the web where search engines, bots, spiders and software lurks.
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5 Reasons Why You Need to Get Your Business Online Now

Mar 2, 2011   //   by Indra Chandon   //   Articles, Distribution  //  No Comments

You may have noticed that every time there’s a news story about retailers that the journalist includes statistics and quotes about online purchasing continuing to increase to ever-larger volumes.

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How to Send Large Files Safely Online

Feb 16, 2011   //   by Indra Chandon   //   Articles, Distribution  //  No Comments

Recently there have been a few situations where clients have experienced frustration in using email to get and send files to people.

For years now the freedom with which you can send email has been in decline, due in part to anti-spam laws but also because of volumes and server loads.

ISPs and corporate IT departments have slowly been reducing the file size limits on attachments that are allowed to be attached, sent and delivered with emails. In some instances even modest sized PDFs have prevented emails from being delivered.

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Top 10 China Dropshippers

Feb 2, 2011   //   by Indra Chandon   //   Articles, Distribution, Finance, Production  //  No Comments

In the last few months there has been growing interest in importing and buying wholesale from China to sell through eBay stores and consumer online shops.

To give you a quick insider backdoor that will have you up and selling in under a day, here’s a look at 10 of the best Dropshippers from China. (The ones listed here have been selected because they provide a wide range of different products to choose from.)

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Conducting Competitor Analysis to Understand What Your Rivals Are Doing

Nov 23, 2009   //   by Indra Chandon   //   Articles, Distribution  //  No Comments

Everyone has competitors… and your competitors are constantly vying for the attention of customers – theirs and yours. And as you may well know, if your competitor wins over your prospects, quite often you get “nout, nothing, zip”!

Knowing what your competitors are up to in any economy can help to protect your business and save you money by identifying new niches you can target, as well as give you options if your competitors start a price discounting war. Knowing what they’re up to during a tight economy can quite literally make you money.

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How to Get Email Newsletters to Go Viral

Feb 17, 2009   //   by Luce Chandon   //   Articles, Distribution, Marketing  //  No Comments

The explosion of social networking proves that people love to share.

…the trick is to provide something worth sharing and then make it easy to share.

Thanks to the “Forward” button, email is well suited to sharing, making it a great viral marketing tool if you are prepared to use it.

So with the technical dilemma of how to make it easy to share solved, your focus can be firmly fixed on making your emails (newsletters, marketing offers, invitations etc) desirable to share.

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Image Blocking Work-Arounds for Email Marketers

Apr 1, 2008   //   by Indra Chandon   //   Articles, Distribution  //  No Comments

Just 2 years ago e-marketers where sending email marketing messages made up entirely of high-gloss images superbly manipulated by highly paid graphic artists.

The email marketing landscape has since shifted and email clients such as Outlook, Eudora, LotusNotes, Yahoo and Gmail all now come with image blocking as standard. This means the days of the single image as your entire message are now over.

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