Email Marketing Results

Making your email marketing campaign a success requires that you pay special attention to key metrics. Its no good just
sending out email to thousands of your clients without knowing specifically what you intend getting back.

While the success criteria for each campaign will likely be different, there are some common metrics that many
business use to tell them how well they went. And, once they know they got to these results, they start to make improvements
in the areas that matter to their business.

Use the email marketing metrics calculator to workout where you might focus your efforts.

Indicator Result
Deliverability
The percentage of emails that got through to your subscribers.
Open Rate
The percentage of people who have viewed or opened your email.
Click-through Rate (CTR)
The percentage of people who clicked on a link in your email.
Conversion Rate
The percentage of people who performed a transaction with you as a result of your email.
Pass-along or Viral Rate
The percentage number of emails that have been shared with others.
Unsubscribe Rate
The percentage of people who unsubscribed from your mailing list after receiving your email.