Personal Branding and Self Promotion With Taglines
Some taglines are unforgettable.
Think about the following:
“We try harder” – Avis Rent A Car
“Say it with flowers” – Interflora
“Just Do It” – Nike
The moment you hear those taglines, you remember something about the product or service.
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Five Influential Keywords Every Website Should Use… Especially Yours
You can spend millions on a website and if you don’t pay attention to the fundamentals that lead to sales, you’ll gain nothing.
There’s a modern day fixation with keywords and search engine optimization, but what about the actual person who visits your website? Surely we want to be appealing more to a person than a bunch of software and algorithms!
Online copyrighting and optimization specialist Nick Usborne believes that no website is complete without these five keywords that people are all programmed to respond positively to:
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Make Marketing to your Readers Easier and More Profitable
There are two key business concepts that I’m sure you’re familiar with; acquisition cost and lifetime value of a fan or reader. These concepts are the foundation for any successful business endeavour, including a life long career as a writer.
We regularly hear from self-publishers who seem obsessed with getting new readers into their online bookstore, forgetting that the key to a successful Author’s brand is having a loyal group of readers and fans.
The principle is simple… It costs considerably less to keep and engage an existing fan than it does to bring a new one in the door.
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Getting Double the People to Your Events
It’s desperately frustrating these days getting people to follow through on their desire to attend an event. Even if they’ve committed in principal, by registering, it doesn’t actually guarantee that they’ll show up.
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4 Ways Book Authors Can Prepare for Media Interviews
Publicity for book writers and authors can be a tricky situation… Many write because this is their preferred way to share their message, however the modern world wants us all on every possible communications medium. Television, radio, magazines, journals, conferences, events, social networks, blogs, YouTube; you name it.
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