Browsing articles from "January, 2011"

How to Calculate Customer Experience for Your Business

Jan 19, 2011   //   by Indra Chandon   //   Articles, Marketing, Team  //  No Comments

When we think about customer experience it can be easy to slip into thinking of it as only being a single interaction. Like a completed transaction, a visit to our website, blog or page or even a communication (via email, on the phone or in chat).

The reality is that customer experience is all of those interactions and much more combined altogether.

In fact the customer experience starts the moment a person becomes aware of your business or brand Read more >>

60 Useful Web Apps for Infopreneurs

Jan 4, 2011   //   by Indra Chandon   //   Articles, Production, Team  //  1 Comment

Internet Marketers require increasingly complex tools as they create more online opportunities and have a greater need for automation, metrics and management.

Over the last 12 months many new Web Apps (also call third-party services, Software as a Service [SaaS] or cloud services) were launched aimed at helping anyone who is serious about online business and making money online. Some you’re most likely already using or have heard about, others have taken a while to gather momentum.

Here’s a run down on some of the more useful Web Apps for Infopreneurs and Internet Marketers released last year together with some golden oldies that are hard to live without.

Read more >>

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