Creating Google Analytics Trackable Links

In our article on Google Analytics, we discussed how you can bring together your email analytics with your website usage statics to get a more complete picture of your online customers.

Here, we give you some tips on how to get started with Google Analytics trackable links.

Read more >>

What Google can tell you about Email Marketing

It’s easy to think of your website and email marketing as being two totally separate channels. But are they really?

Read more >>

What Benford’s Law Can Teach You About Customer Retention

Here’s an interesting perspective that could potentially help you be much more confident and have you producing results with amazing accuracy… Apply Benford’s Law to understanding customer retention, to tell you where and when you should be spending your marketing dollars.

Read more >>