A Little Known Technique for Your Marketing Toolkit
The Holy Grail for a Marketer is to get a consumer to know that what they are saying is real. The most powerful method to accomplish this is through word of mouth.
Why?
Deliver your Expertise Online
Ever wondered how other businesses are able to grow to support 10 or even 100 times the number of customers?
If you’re the kind of person who finds themselves needing to explain the same thing time and time again before it sinks in, then putting your expertise online might just be the thing to do it for you.
Assure your Recipients' Privacy
When a person visits a website online, they often hesitate to give out their email address. Since they don’t know you, they often fear the worst – that you might be an unscrupulous email harvester who will turn around and sell their information to sleazy porn sites or spammers. They don’t know that you’re responsible, ethical and hard-working.
One way to overcome this natural hesitation to giving way information is to Read more >>
How To Provide Choices to Your Subscribers
People have different needs when going online. It can help to sit down and think through what kinds of things visitors to your Website site might want to see, or need, and add these features in.
List Building on all Eight Cylinders
If you’ve been with us from the start, you may recall that there is good reason for incorporating email as part of your marketing mix.
A US Direct Marketing Association report released in 2007 revealed that email marketing is achieving return on investment (ROI) results of up to 4,800%.
eConsultancy.com have demonstrated that by using email marketing in addition to the more traditional direct marketing campaigns, you can potentially expect gains of up to 40% on response rates.
The same eConsultancy.com study also found that when email marketing is combined with telemarketing, the conversion rates go up to 78%.
But, regardless of how enormous the potential, if you don’t have a usable mailing list, you’re not going to get anywhere near those numbers.
So, how do you build that list…in a way that gives you at least some chance of approaching the returns necessary to make it worthwhile.
Ask Your Subscribers to Pass it Along
“Viral Marketing” is a highly accepted and used method of increasing email lists. Basically, you are asking those who receive your newsletter or email to share it with friends who’d enjoy reading the great information in it.
Make it Easy to Sign Up
It’s amazing the number of online businesses that have subscription forms tucked away deep within their site hierarchy, or don’t even have interactive subscription forms for signing up.
Don’t just rely on the customer taking the initiative of sending you an email asking to subscribe to your content; have a web designer create an easy-to-use form that they can fill in and subscribe to.
Offer Your Subscribers Something in Return
People don’t just like to give out their email addresses online… but if you offer them something in return, such as an informative newsletter, a free ebook, a forum membership or free software, they will be much more willing to give you their email address in exchange.
Don't Use Force and Don't Ask for Too Much Information
Nowadays, some sites have become quite aggressive in their techniques for getting email addresses, to the point that they won’t allow you to enter their site without giving it.
Most people will click away from websites and blogs that use techniques that don’t offer choices.
Develop a Relationship with your Clients
Who would you rather interact with and trust, someone you have never heard of, or someone you have had a positive experience with before?
Most people will go back to someone with whom they’ve already had a positive experience.